This morning, I came across an interesting story about Goldman Sachs suing a blogger. It seems that they are going after his use of a domain with their company name in the domain, http://www.goldmansachs666.com/ although clearly they must also be displeased with the content of the site.
In so doing, they have generated plenty of publicity what is otherwise a small site. However, as it seems to be bank-bashing season, perhaps they feel that not enough negative publicity has been directed their way?
The same blogger reportedly (http://www.tcpalm.com/news/2007/sep/12/lennar-stuart-real-estate-broker-settle-suit-out-c/) formed a similar site about Lennar homes, blogging on http://www.defective-homes.net. If you visit this same domain today, you find it redirects to Lennar’s site: http://www.lennarcares.com/. An interesting marketing strategy, linking a domain that describes your product as defective to your company.