I am perplexed by the current television advert in the UK which is purportedly for spending a weekend in Yorkshire.
Why on earth would you end with a scene of people looking miserable? The last things you see, hear and therefore conceptually link are “a weekend in Yorkshire” and miserable people.
Similarly perplexing is the current advert for, I believe, Aviva. This shows a long queue of people. So I now associate Aviva with long queues.